What Services Does 121 Clever Marketing Offer?

Content Writing

Too many businesses ignore the power of content writing. Fresh and optimized blog posts are essential for maintaining Google’s interest in your website, while relevant content engages and captivates your target audience. At 121 Clever Marketing, I craft cleverly written content that sparks the interest of your ideal customers, forging a connection with your brand and driving conversions.

Content Writing Service Includes:

• Thorough topic and title research to appeal to your audience
• Keyword research to optimize your content for search engines
• SEO-friendly writing techniques
• Up to 3 revisions for perfecting the content to your satisfaction

Copywriting

Effective website copy requires a comprehensive approach. I conduct extensive research on your industry, competitors, brand, and target audience to ensure your copy not only captivates readers but also achieves the ultimate goal of driving conversions. With my expertise in the buyer journey, I choose the right keywords to boost your website’s visibility in search results.

Copywriting Service Includes:

• In-depth industry and market research
• Thorough analysis of your company and competitors
• Target audience research to understand their motivations and needs
• Keyword research to optimize your copy for search engines
• SEO-friendly writing techniques
• Up to 7 revisions (for multiple page web copy) to ensure the perfect fit for your brand

Fill out the form below to receive a quick quote for assistance with writing tasks such as blog posts, press releases, case studies, web page copy, and product descriptions.

Google Ads: Accelerate Your Online Success

Is your website struggling to generate organic traffic? Are you launching a new website and need immediate results? In such cases, Google Ads is a powerful tool that can deliver quick outcomes. It’s one of the safest bets for your advertising budget. Because these ads are targeting consumers who are actively researching or ready to make a purchase. Google Ads puts your business in front of these motivated buyers, leading to increased conversions.

Why choose a marketing freelancer to manage your Google Ads campaigns? Because creating effective campaigns requires a deep understanding of audiences, targeting, and optimization. With Google Ads, you rely on data and real results to ensure your ads meet their objectives. As a Google Certified professional, I bring the expertise needed to build and fine-tune successful campaigns that drive maximum results at an affordable cost.

Google Ads Service Includes:

• Boost sales with targeted Google Search, Display or Shopping Ads
• New account set-up for a seamless start
• Comprehensive keyword research to maximize reach
• Budget and bid management to optimize your advertising spend
• Engaging ad copy that captures attention and drives clicks
• A/B testing to identify the most effective ad variations
• Monitoring and optimization to enhance campaign performance
• Monthly reports to track progress and measure success

Ready to elevate your online presence with Google Ads? Fill out the form below to receive a personalized quotation for a Google Ads management service.

Social Media Management: Maximize Your Brand’s Impact

Social media plays a vital role in modern marketing plans. With 4.28 million social media users in ireland in 2022, it’s a massive opportunity for your business. Are you leveraging social media to its full potential and capturing valuable leads?

Why Choose Social Media Marketing?

Directly engage with your target audience and stay top of mind during their purchase journey. Target them with relevant ads while they browse, and test various creative content to drive engagement. Gain invaluable data for cost-effective social advertising.

Social media can help achieve various marketing objectives:

→ Build brand awareness
→ Increase leads
→ Drive website traffic
→ Generate sales

With a purpose-driven approach, I plan social content tailored to your audience insights. By resonating with your target audience, you’ll build a strong connection with your brand, leading to their preference over competitors.

Social Media Service Includes:

• New account set-up
• Strategic planning and content calendar creation
• Compelling content creation and timely publishing
• Channel monitoring for engagement opportunities
• Optimization to maximize results
• Monthly reports to track progress

Ready to elevate your social media presence? Fill out the form below to receive a personalized quotation for a social media management service.

Email Marketing: Maximize Your Reach

Email marketing stands the test of time, with 4.3 billion email users worldwide in 2022. (Statista, 2021). With increased ROI, it’s a low-cost, high-return activity for your digital plan.

121 Clever Marketing’s Approach to Email Marketing

Emails shouldn’t be sent just for the sake of sending one. Each email serves a purpose, whether it’s growing referrals, rewarding brand loyalty, or promoting new products. I create compelling content that resonates with your audience and drives action.

Email Marketing Service Includes:

• Comprehensive strategy and content plan tailored to your business objectives
• Effective email list building to expand your reach and target the right audience
• Creation of personalized and engaging content with compelling calls-to-action (CTAs)
• Rigorous A/B testing to optimize email performance and maximize conversions
• Thorough tracking and analysis of metrics to measure the effectiveness of the campaigns
• Detailed monthly reports providing insights and progress updates on our email marketing efforts

Ready to increase your reach and results? Fill out the form below for a quotation on email marketing management.

SEO: Boost Your Online Visibility

Search engine optimization (SEO) is crucial for every business. Increase your online visibility and reap the benefits. A small tweak can make a huge difference in organic traffic. Plus, ranking on the first page is essential as users rarely venture to the second page. Invest in SEO for impressive long-term ROI.

SEO constantly evolves, aligning with search engine algorithms. Quality content matching user queries and providing more value than competitors is key. Prioritizing user experience ensures higher page rankings. Don’t worry if SEO jargon confuses you—I’ll explain it all before we begin. (Or not, if you want me to just get on with it!)

SEO Service Includes:

• Basic SEO Audit (including competitor & content analysis to identify opportunities for improvement)
• Strategic keyword research to optimize your website’s visibility
• On-Page optimisation to improve search engine rankings
• Local SEO to enhance your online presence in local searches
• Google Analytics set-up (if required) for valuable insights into website performance
• Basic technical SEO fixes to address technical issues that affect search engine rankings
• Monthly Report (including content recommendations to enhance results)

Ready to boost your online presence? Fill out the form below for a personalized SEO management quotation.

Develop a Clear Marketing Strategy for Your Business

A well-defined marketing strategy is crucial for your business. While each service includes a basic strategy plan, let’s delve deeper. Together, we’ll create an overall marketing strategy tailored to your business needs. From analyzing your brand’s current situation to targeting the right audience on the right channels, we’ll ensure a consistent and effective approach.

A clear marketing strategy brings numerous benefits. It maintains brand consistency, helps identify your unique selling proposition, and ensures effective targeting. Without a strategy, your advertising budget may go to waste, reaching the wrong audience on irrelevant platforms.

Marketing Strategy Service Includes:

• Company analysis (including SWOT analysis)
• Competitor analysis to gain a competitive edge
• Gap analysis to assess the gaps and opportunities in the market to position your brand effectively
• SMART objectives for effective measure of success
• Target audience analysis to define your ideal customer profile and understand their needs, preferences, and behaviours
• Choosing digital channels to identify the most suitable channels to reach and engage your target audience effectively
• Developing a clear and realistic action plan to implement your marketing strategy
• Allocating your budget strategically across different marketing activities to maximize results

Ready to develop a winning marketing strategy? Fill out the form below to receive a customized quotation for a marketing strategy plan.