Digital Marketing Portfolio Samples
Caravan Hire
The Task
Caravan Hire started off with one caravan and an ad on Done Deal in 2015. It was a caravan rental business that saw an opportunity to fill a gap in the local holiday market. Whilst the business idea was paying off, the marketing of it needed work. The business was still running solely off ads on Done Deal, missing out on a huge audience from social media. The company didn’t have a website, so a lot of time was spent on phone calls. Photos of caravans had to be sent to potential customers through email. There was a lot of back and forth that needed to be better time managed. In order for Caravan Hire to reach its full potential, it needed a strong online presence to reach their target market.
The Solution
Please note 121 Clever Marketing no longer offers website build as a service, but continues to offer SEO and website content services.
→ A clean, fresh look and easy to navigate website was built to showcase the caravans available. And, to answer any queries a potential customer might have before hire.
→ An SEO strategy was created and implemented to ensure Caravan Hire was found when its target market were searching.
→ Content, in the form of blog posts, were added to the site. A carefully crafted keyword strategy supported the posts.
→ A Facebook page was created to boost visibility to a wider audience.
The Results
→ Caravan Hire saw an immediate decrease in the time spent answering pre-hire queries. The websites product pages, and its frequently-asked-questions page, provided the information customers needed.
→ For a brand new website, caravanhire.ie was being found through organic searches within a couple of months. Due to its strategic SEO plan, its second month of gaining traffic saw a 197% increase on the first month.
→ Blog posts were created from the most regular queries Caravan Hire were getting. Consumers got immediate answers through the websites content. The blog also served to increase Caravan Hire’s keyword ranking.
→ Within the first two months of posting ads and organic posts, there was an increase of 154% in followers. Caravan Hire also saw a significant increase in new customers that were attributed to social media.
Pet Problems
The Task
Pet Problems is a long established dog behaviour and training service in Navan, Co.Meath. Although already successful through client satisfaction and word of mouth, Pet Problems wanted to expand their customer base. They wanted to advertise through a new channel, Google Ads, and utilise their Facebook page to its full potential. They wanted a strategic social media plan which they would fulfil in-house. And they wanted to outsource the management of Google Ads.
The Solution
→ An audit was conducted to review the company’s current situation. This involved an in-depth look at their target audience, their social strategy and results, their objectives and their competitors.
→ Based on the results from the analysis, a strategic plan was developed for social media that would increase engagement on organic posts, as well as ads.
→ A Google Ads account was created and a campaign was developed around relevant keywords and phrases.
The Results
→ After implementing the social content plan through consistent posting, Pet Problems have reported a steady rise in their engagement rate.
→ Within a few weeks of the Google Ads campaign launching, the company’s bookings had increased by 60%.
